Business I think that the logo design trends are a reflection of what companies absolute, prosperous, or reshape in today's economy. Many new companies are facing new technology or placed in the face of "green" so these trends are in response to those markets. Like many of them, but I also think that some do not scale well.
Mobile devicesandthe visual language ofapplicationscan havethe greatest impacton theway we designthe identityfor the next decade. We are entering aperiod in whichthe lines ofdistinctionbetween thelogos, icons, symbols, favicons, andbuttonsare completelyblurredapplications. These elementshave always beenvisualcousins, but the resultsofinbreedingis the creationof somenew typesof solutions thatdo not fit theconventional tagmodels.
Are thesebuttonsapplications orthese logos? The designersare tasked withcreatingidentitiesfor entities thatcan only livein the virtual world. Ifa brandis to liveprimarilyon the menuof a mobile device, designing alogoand place it ona button orisit best tointegratethe twofrom the beginning?It isimperative to usethevisualvernacularbrightreflectivefor a button,and if it does, thatpart of the effectisreal orlogoonly appear whenthe mark is usedfor thatpurpose?Expect to seemany more of theselogos appearingoutside thedevicein natural settingsapp.